Top 5 People Who Should NOT Write Your Website Copy  

You're taking the plunge - taking your business online (or building a new one from scratch). Now the fun begins!

You'll be making decisions about everything from your graphics and colors to your site navigation, keywords, hosting, and... well, let's just say there are a lot of decisions to make. And each decision comes with a price tag. It might be tempting to try to save money on your website copy by skipping the professional copywriter, but here are five people who should NOT write your website text:

1. You. You know your business too well. You know the lingo, the details, the insider perspective. And that’s great, but to be honest, your prospective customers don’t care about any of that. They want to know one thing: how doing business with you will make their lives better. Your website copy needs to approach your business from the outside-in, just like your customers see it. Plus, quality takes more time than you can afford. Unless your business is copywriting, you’ve got more profitable ways to spend your time than writing. Savvy business owners approach every task asking, “Is this the highest, best use of my time?” If the answer is no, don’t do it.
2. Your web developer. No matter how smart your web people are – and wow, can you believe they have all that technical knowledge crammed into their brains? – they are the last people you’d want writing your copy. Yet, many clients do just that. They spend a small fortune on a stunning website, and then leave the text up to someone who’s wired wrong for copywriting! This not only frustrates the web person, but also leaves your site with less than pleasant text to read – it’s just a different skill set.
3. Your employees. Unless you have a copywriting department, your employees are not the best choice for writing your website copy. They have two strikes against them before they even start: they also know your business from the inside out (makes for a great employee, but a lousy copywriter), and they lack the training and experience needed to make your website copy work for you – instead of against you.
4. Your friends or relatives. Uncle Earl’s great for helping you change your carburetor, and your best friend’s wonderful company for a night out – but no matter how well-meaning they are, friends and relatives lack something crucial to the success of your website copy: thick skin. Even the best copywriters “miss” on the first try sometimes, but revisions are just part of the business. If your friends or relatives write your copy and you don’t like it, changing it may cause more headaches than a root canal.
5. Other websites. Some website owners settle for using other people’s content on their sites. It’s free, it’s easy to get – and it’s a really, really bad idea. Google will know that you’ve used content that’s been used somewhere else, and your site will be penalized, dinged with a “duplicate content” tag that may send your site to the bottom of the search results.

As you've already realized, your website is an investment. If you do it right, it'll serve your business by working day and night to bring customers through your door, and sales to your bottom line.

Call or click today for a free consultation and learn how much money we can add to your bottom line by helping you get on page 1 of Google.

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